Multi-Branch & Franchise Management7 min read

Comparing branches based on lead conversion, student attendance, and fee collection.

You have five branches. Which one converts the most enquiries? Where is attendance highest? Which branch collects fees most efficiently? Here's how to see it all—side by side.

Running multiple branches means managing multiple realities. One branch might be great at converting leads but struggles with fee collection. Another has excellent attendance but weak lead conversion. Without side-by-side comparison, you're flying blind—celebrating the wrong wins and missing the real problems.

32%

Average lead conversion

Range: 18% - 42%

84%

Average attendance

Range: 72% - 91%

89%

Average fee collection

Range: 78% - 96%

CodePex Campus gives you a unified dashboard to compare all branches on these critical metrics—and spot opportunities for improvement.

📊 Branch Performance Dashboard

Branch City Students Leads (MTD) Conversions Conv. % Attendance Fee Collection Overall Score
North Branch Delhi 420 85 32 38% 91% 94% 92
South Branch Bangalore 385 92 41 45% 89% 88% 88
East Branch Kolkata 310 64 18 28% 82% 85% 72
West Branch Mumbai 450 78 22 28% 88% 92% 78
Central Branch Pune 290 45 12 27% 72% 78% 58
Top performer
Average
Needs attention

📈 Lead Conversion Rate by Branch

South

45%

North

38%

East

28%

West

28%

Central

27%

🔍 Key Insight: South Branch converts 45% of leads—nearly double Central Branch. Study their enquiry handling process and replicate across network.

🔥 Student Attendance Heat Map

North

91%

▲ +3% vs avg

South

89%

▲ +1% vs avg

West

88%

at average

East

82%

▼ -2% vs avg

Central

72%

▼ -12% vs avg

🚨 Critical: Central Branch attendance at 72%—12% below network average. Investigate reasons: teacher issues? Timing? Competition?

💰 Fee Collection Efficiency

Collection Rate by Branch

North Branch 94%
West Branch 92%
South Branch 88%
East Branch 85%
Central Branch 78%

Outstanding Fees (₹)

North Branch ₹42,000

South Branch ₹58,000

West Branch ₹72,000

East Branch ₹85,000

Central Branch ₹1,24,000

Total outstanding across network: ₹3,81,000

🎯 Performance Matrix: All Metrics Combined

North
South
West
East
Central
Fee Collection →
Attendance →

Bubbles sized by lead conversion rate. North and South are clear leaders across all metrics.

🔍 Deep Dive: Central Branch (Underperformer)

Lead Conversion

27%

vs network avg 33%

▼ -6% below avg

Potential causes: Counsellor training? Follow-up process?

Attendance

72%

vs network avg 84%

▼ -12% below avg

Potential causes: Teacher quality? Batch timings?

Fee Collection

78%

vs network avg 89%

▼ -11% below avg

Outstanding: ₹1.24L

⚡ Action Plan: Send regional manager to Central Branch for 2-week intensive review. Implement North Branch's follow-up process.

📈 6-Month Trend: North vs Central

North Branch

↑ Improving

Central Branch

↓ Declining

Gap is widening. Immediate intervention required for Central Branch.

💬 Success Story

"We have 6 branches across two states. For years, we thought they were all performing similarly—until we put them side by side in CodePex. The comparison was shocking. One branch had 45% lead conversion while another was at 22%. A branch with 91% attendance sat next to one at 68%. We started monthly review meetings where branch managers could see their own rankings. Within 6 months, the bottom branch improved by 40% simply by adopting practices from the top performer. The dashboard created healthy competition and drove real improvement."

RJ

Regional Director

Multi-branch education group

✅ Multi-Branch Comparison Best Practices

📊 Review branch dashboard weekly 🏆 Celebrate top performers publicly 📋 Share best practices across network 🚨 Set alerts for underperforming branches 🎯 Set branch-specific improvement targets 📈 Track trends, not just snapshots

🇮🇳 India-Specific Multi-Branch Insights

• Metro vs Tier-2

Metro branches: higher leads, lower conversion. Tier-2: lower leads, higher retention.

• Regional variations

South India: highest attendance. North India: highest fee collection rates.

• Seasonal patterns

All branches dip in monsoon, but impact varies by region.

• Franchise vs company-owned

Franchise branches often have higher conversion but lower collection efficiency.

Compare. Learn. Improve. Your best branch holds the key to lifting all the others.

Ready to Transform Your Institute?

CodePex Campus makes managing your coaching institute simple, efficient, and profitable. Schedule a free demo today to see how we can help you grow.